Cradle to Cradle

The manufacturing model of modern industry is inherently wasteful and polluting – the ‘cradle to grave’ system. In this book a new vision is proposed, one that takes nature itself as a model for making things. With the right redesign, objects that have come to the end of their useful lives should provide the basis for something new. In designing and producing products we need to stop worrying about being ‘less bad’ and start finding ways of actually being good. It is a radical manifesto for a revolution in design and it sets out a plan for a planet in which all waste can be put to good use.